ABOUT ME

WHO AM I?

John Grosso is a Communications and Social Media Professional in Stamford, Connecticut. Though experienced across multiple communications platforms, social media strategy has been the common thread in John’s education, internship experience, and professional career. In his most recent position at the Diocese of Bridgeport, John is responsible for the social and digital media strategy of the organization- including the Bishop of Bridgeport, 82 parishes, 31 schools, and 420,000 constituents. John serves on the Bishop’s Cabinet, a leadership body composed of senior staff that help run the operations of the Diocese of Bridgeport. John was also the World Youth Day Coordinator in 2016, organizing, forming, and leading a group of 240 people to Poland for ten days. John has had extensive internship experience prior to his position in the Diocese of Bridgeport, including as the Social Media Director in Michael Fedele’s campaign for Mayor of Stamford, and as a Correspondence Associate in The White House.

Already an experienced communications professional with a Bachelor of Arts in Political Science from Boston College, John recently completed his Masters Degree in Corporate Communications and Public Relations at Sacred Heart University in Fairfield. He graduated at the top of his class in August, 2017 with a 4.0 GPA.

John’s hobbies include hiking, traveling, New York sports, and spending time with family and friends.  As he works toward the future, John looks to continue to grow in his field in a consultant position and continue to take leadership position at his current organization.

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EXPERT IN

Through understanding your organization’s needs, I’ll craft a personalized social media strategy designed to optimize your communications.

Social Media Strategy

100%

Communication

90%

Leadership

85%

Email Strategy

80%

Video and Graphic Skills

75%

Website Strategy

85%

Strategic Communications

90%

Media Relations

90%

EDUCATION

2016-2017

Sacred Heart University

Communications and Public Relations

Master of Arts in Corporate Communications and Public Relations. Director of Social Media for SHU Media Exchange.

2010-2014

Boston College

Political Science and Theology

Bachelor of Arts in Political Science and Theology in the Honors Program. President of the Political Science Association, Social Media Director of Stamford Mayoral Candidate, and Co-Editor Conte Confidential.

2012

Georgetown University

Public Policy- School of Continuing Studies

Studied in a BC sponsored “Washington Semester” at Georgetown University. Studied as a full time student and worked as a Correspondence Associate for the Barack Obama White House.

EXPERIENCE

2015-Present

Diocese of Bridgeport

Social Media Leader

Developed and implemented a comprehensive social media strategy for the organization and it’s leader, Bishop Frank Caggiano. Led all digital communications efforts, from social media platforms, to website strategy, to email marketing.

2017-Present

St. Aloysius Church

Communications Consultant

Worked with organization leadership to implement a strategic communications plan across multiple mediums, including internal and external communications, as well as social media, media relations, and website design.

2017

Sacred Heart University

Social Media Director, SHU Media Exchange

Implemented social media strategy for annual panel discussion and networking reception.

2014

J Henry Rose Group

Consultant and Field Representative

Lead volunteers, managed door-to-door efforts, and regularly updated candidate websites. Managed absentee ballot process for CT Senate Races.

2012

The White House

Correspondence Associate

Worked in the Office of Presidential Correspondence to categorize, analyze, and respond to all mail, email, phone calls, and information received by President Obama.

WHAT I DO

Social Media Strategy

I’ll build a personalized social media strategy for your organization. We’ll work together to develop a short, medium, and long term strategy to optimize your communications and realize your communications goals.

Content Management

I’ll work with you to develop specific, brand appropriate content for your organization. We’ll create content designed to promote engagement, start conversation, and build brand awareness.

Community Management

Through active monitoring, frequent responding, and using accessible language, we will work to build a community around your brand.

Email Marketing

Using available content distribution sites like Mail Chimp and Constant Contact, we will leverage email to unify your communications strategy, connecting your social media, website, and print materials.

Communications Consulting

Utilizing my experience as a spokesman, I’ll work with you on media relations, media training, press calls, internal communications, and crisis management.

Graphic and Video Design

Using software like Adobe Photoshop and Final Cut Pro, I’ll create social media graphics and video to enhance your reach and brand.

Digital Portfolio

Social Media and Youth

As I finalize my presentation for the Archdiocese of Hartford’s “Youth In Hart” tomorrow, I have been spending a lot of time with the question of “where are the youth […]

Social Media as Public Relations

The last three weeks, we’ve discussed the different aspects of social media. We started exploring social media as marketing, which is usually what non-communications professionals want social media to be […]

Social Media As Communications

Just as you should not use your social media outlets to exclusively post about products you are selling or events you are hosting, you shouldn’t use it as a “push […]

Social Media As Marketing

A good social media strategy is equal parts marketing, communications, and public relations. Over the next few weeks, we’ll be exploring how to balance those three things in both Social […]

Looking Beyond Vanity Metrics

If you are only evaluating your social media success based on the amount of “likes” or “followers” your page has, you are doing both your organization and yourself a disservice. […]

Underutilizing Social Media

An effective social media strategy is all about balance. Last week, we discussed the different ways your social media strategy can be “too much,” and this week, we will discuss […]

Associate Press Interview (Regarding False Weather Alarms)

(Article originally written by the Associate Press and distributed to other outlets) Weather junkie John Grosso knew it was highly unlikely a monster wave was barreling toward the Connecticut coast. […]

America Magazine Article: Can the Catholic Church keep millennials from passing it by?

(Article originally appeared in America Magazine. Written by Zac Davis) August 15 marked two important events for New York-area Catholics this year. It was the feast of the Assumption of Mary. […]

How Much is Too Much?

Does your organization post on Facebook eleven times a day, all at the same time? Do you have an account on every new and exciting social media platform there is, […]

Understanding Analytics

Do you need that fancy third-party tool to understand your social media analytics? How do you know if what you’re doing is working? How can you report on what you […]

Why Isn’t My Social Media Working?

It’s month two of your new social media strategy. After a burst of initial excitement, fanfare for your new initiatives seems to be tapering off. Your engagement is dipping, your […]

Promoting Events

Social media shouldn’t be used only to promote events. Hear me out! You might vehemently disagree with that by saying something like: “well I saw that Florida Georgia Line was […]

How Do I Respond to Negative Posts?

As you continue your social media journey, negative posts, comments, and tweets are  inevitable. For the most part, the negative comments will be drowned out by the positive comments, but […]

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CONTACT ADDRESS

Stamford, CT

grossocommunication@gmail.com

203.912.8833