ABOUT ME

WHO AM I?

John Grosso serves as the Digital Editor of the National Catholic Reporter, where he is responsible for developing and helping to implement social media and multimedia strategies for the National Catholic Reporter, EarthBeat, and Global Sisters Report. He is also a digital media consultant for religious institutions, non-profits, and small businesses. John is a Catholic speaker and author with a passion for digital media discernment and discipleship.

Previously, John served as Associate Director of Communications for Fundraisers and Donors Interested in Catholic Activities, Inc (FADICA), and the Director of Digital Media for the Roman Catholic Diocese of Bridgeport.

In 2021, John was involved in the Vatican Dicastery for Communication’s Faith Communication in the Digital World program. He continues to work with the Dicastery on various digital media projects, including planning the next phase of the Faith Communication in the Digital World program.

John completed his bachelor’s degree at Boston College, and his master’s degree at Sacred Heart University. He resides in Connecticut with his wife Nicole, daughter Rose, and Golden Retriever, Ellie. John’s hobbies include hiking, traveling, Lego, Disney, New York sports, and spending time with family and friends.

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EXPERT IN

Through understanding your organization’s needs, I’ll craft a personalized social media strategy designed to optimize your communications.

Social Media Strategy

100%

Communication

100%

Leadership

100%

Email Strategy

100%

Video and Graphic Creation

80%

Website Strategy

90%

Strategic Communications

100%

Media Relations

90%

EDUCATION

2016-2017

Sacred Heart University

Communications and Public Relations

Master of Arts in Corporate Communications and Public Relations. Director of Social Media for SHU Media Exchange.

2010-2014

Boston College

Political Science and Theology

Bachelor of Arts in Political Science and Theology in the Honors Program. President of the Political Science Association, Social Media Director of Stamford Mayoral Candidate, and Co-Editor Conte Confidential.

2012

Georgetown University

Public Policy- School of Continuing Studies

Studied in a BC sponsored “Washington Semester” at Georgetown University. Studied as a full time student and worked as a Correspondence Associate for the Obama White House.

EXPERIENCE

2015-2018

Diocese of Bridgeport

Social Media Leader

Developed and implemented plan to revitalize diocesan social media. Guided ongoing record growth on all major accounts, including two consecutive years of 95% growth of diocesan Facebook followers and a 300% yearly increase in the bishop’s followers. Developed video, graphic, audio, and written content for diocesan social media, diocesan website, the diocesan newspaper (Fairfield County Catholic), and regional newspapers.

2018 - 2022

Diocese of Bridgeport

Director of Digital Media

Oversaw all diocesan digital media and communications efforts, including the website, social media, the email newsletter, and all backend data analytics. Assisted in long-term strategic planning for the Office of Communications, the diocese, and the bishop. Function as second-in-command of the Office of Communications. Assisted the Director of Communications with strategic communications, digital marketing, public relations, media relations, and coverage of major diocesan events. Served as chair of the Digital Editorial Review Board for digital content. Monitored and approved all digital media content produced by the diocese and its affiliates.

2022 - 2023

Foundations and Donors Interested in Catholic Activities (FADICA)

Associate Director of Communications

Developed and executed strategic communications plans to reach members and external stakeholders in collaboration with team members and initiative leaders. Wrote and curated content for internal communications to members, including quarterly newsletter, working with group updates, and event programing material. Designed and implemented communications to external partners and stakeholders.

WHAT I DO

Social Media Strategy

I’ll build a personalized social media strategy for your organization. We’ll work together to develop a short, medium, and long term strategy to optimize your communications and realize your communications goals.

Social Media Audit

I'll analyze every aspect of your social media presence. I will provide clear and comprehensive analysis about what's working, what isn't, and detailed information about your audience. From that analysis, I will create short and long term recommendations to help optimize your communications.

Community Management

Through active monitoring, frequent responding, and using accessible language, I will teach you how to build a community around your brand.

Email Marketing

Using available content distribution sites like Mail Chimp and Constant Contact, we will leverage email to unify your communications strategy, connecting your social media, website, and print materials.

Communications Consulting

Utilizing my experience as a spokesman, I’ll work with you on media relations, media training, press calls, internal communications, and crisis management.

Content Consulting

I’ll work with you to develop specific, brand appropriate content for your organization. We’ll create content designed to promote engagement, start conversation, and build brand awareness.

Digital Portfolio

Social Media and Youth

As I finalize my presentation for the Archdiocese of Hartford’s “Youth In Hart” tomorrow, I have been spending a lot of time with the question of “where are the youth […]

Social Media as Public Relations

The last three weeks, we’ve discussed the different aspects of social media. We started exploring social media as marketing, which is usually what non-communications professionals want social media to be […]

Social Media As Communications

Just as you should not use your social media outlets to exclusively post about products you are selling or events you are hosting, you shouldn’t use it as a “push […]

Social Media As Marketing

A good social media strategy is equal parts marketing, communications, and public relations. Over the next few weeks, we’ll be exploring how to balance those three things in both Social […]

Looking Beyond Vanity Metrics

If you are only evaluating your social media success based on the amount of “likes” or “followers” your page has, you are doing both your organization and yourself a disservice. […]

Underutilizing Social Media

An effective social media strategy is all about balance. Last week, we discussed the different ways your social media strategy can be “too much,” and this week, we will discuss […]

Associate Press Interview (Regarding False Weather Alarms)

(Article originally written by the Associate Press and distributed to other outlets) Weather junkie John Grosso knew it was highly unlikely a monster wave was barreling toward the Connecticut coast. […]

America Magazine Article: Can the Catholic Church keep millennials from passing it by?

(Article originally appeared in America Magazine. Written by Zac Davis) August 15 marked two important events for New York-area Catholics this year. It was the feast of the Assumption of Mary. […]

How Much is Too Much?

Does your organization post on Facebook eleven times a day, all at the same time? Do you have an account on every new and exciting social media platform there is, […]

Understanding Analytics

Do you need that fancy third-party tool to understand your social media analytics? How do you know if what you’re doing is working? How can you report on what you […]

Why Isn’t My Social Media Working?

It’s month two of your new social media strategy. After a burst of initial excitement, fanfare for your new initiatives seems to be tapering off. Your engagement is dipping, your […]

Promoting Events

Social media shouldn’t be used only to promote events. Hear me out! You might vehemently disagree with that by saying something like: “well I saw that Florida Georgia Line was […]

How Do I Respond to Negative Posts?

As you continue your social media journey, negative posts, comments, and tweets are  inevitable. For the most part, the negative comments will be drowned out by the positive comments, but […]

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CONTACT ADDRESS

Milford, CT

grossocommunication@gmail.com