ABOUT ME
WHO AM I?
John Grosso serves as the Digital Editor of the National Catholic Reporter, where he is responsible for developing and helping to implement social media and multimedia strategies for the National Catholic Reporter, EarthBeat, and Global Sisters Report. He is also a digital media consultant for religious institutions, non-profits, and small businesses. John is a Catholic speaker and author with a passion for digital media discernment and discipleship.
Previously, John served as Associate Director of Communications for Fundraisers and Donors Interested in Catholic Activities, Inc (FADICA), and the Director of Digital Media for the Roman Catholic Diocese of Bridgeport.
In 2021, John was involved in the Vatican Dicastery for Communication’s Faith Communication in the Digital World program. He continues to work with the Dicastery on various digital media projects, including planning the next phase of the Faith Communication in the Digital World program.
John completed his bachelor’s degree at Boston College, and his master’s degree at Sacred Heart University. He resides in Connecticut with his wife Nicole, daughter Rose, and Golden Retriever, Ellie. John’s hobbies include hiking, traveling, Lego, Disney, New York sports, and spending time with family and friends.
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Social Media Strategy
Communication
Leadership
Email Strategy
Video and Graphic Creation
Website Strategy
Strategic Communications
Media Relations
EDUCATION
EXPERIENCE
Digital Portfolio
Social Media and Youth
As I finalize my presentation for the Archdiocese of Hartford’s “Youth In Hart” tomorrow, I have been spending a lot of time with the question of “where are the youth […]
Social Media as Public Relations
The last three weeks, we’ve discussed the different aspects of social media. We started exploring social media as marketing, which is usually what non-communications professionals want social media to be […]
Social Media As Communications
Just as you should not use your social media outlets to exclusively post about products you are selling or events you are hosting, you shouldn’t use it as a “push […]
Social Media As Marketing
A good social media strategy is equal parts marketing, communications, and public relations. Over the next few weeks, we’ll be exploring how to balance those three things in both Social […]
Looking Beyond Vanity Metrics
If you are only evaluating your social media success based on the amount of “likes” or “followers” your page has, you are doing both your organization and yourself a disservice. […]
Underutilizing Social Media
An effective social media strategy is all about balance. Last week, we discussed the different ways your social media strategy can be “too much,” and this week, we will discuss […]
Associate Press Interview (Regarding False Weather Alarms)
(Article originally written by the Associate Press and distributed to other outlets) Weather junkie John Grosso knew it was highly unlikely a monster wave was barreling toward the Connecticut coast. […]
America Magazine Article: Can the Catholic Church keep millennials from passing it by?
(Article originally appeared in America Magazine. Written by Zac Davis) August 15 marked two important events for New York-area Catholics this year. It was the feast of the Assumption of Mary. […]
How Much is Too Much?
Does your organization post on Facebook eleven times a day, all at the same time? Do you have an account on every new and exciting social media platform there is, […]
Understanding Analytics
Do you need that fancy third-party tool to understand your social media analytics? How do you know if what you’re doing is working? How can you report on what you […]
Why Isn’t My Social Media Working?
It’s month two of your new social media strategy. After a burst of initial excitement, fanfare for your new initiatives seems to be tapering off. Your engagement is dipping, your […]
Promoting Events
Social media shouldn’t be used only to promote events. Hear me out! You might vehemently disagree with that by saying something like: “well I saw that Florida Georgia Line was […]
How Do I Respond to Negative Posts?
As you continue your social media journey, negative posts, comments, and tweets are inevitable. For the most part, the negative comments will be drowned out by the positive comments, but […]
CONTACT ADDRESS
Milford, CT
grossocommunication@gmail.com